Quick Overview of the Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market Analysis

The  Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market Analysis, research report provides an in-depth market study with qualitative and quantitative research of the continuing industry trends, opportunities, growth areas, drivers, and challenges, which would enable stakeholders to align their market strategies according to the present & future market dynamics.

Detailed Analysis of Middle East & Africa Digital Out-of-Home (DOOH) Advertising Industry (2024-30): Reveals Further Growth &Market Expansion

According to the most recent study, the Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market is projected to grow at a CAGR of around 23% during the forecast period, i.e., 2024-30. The report significantly addressed considerable changes, gap analyses, and competitive studies using qualitative and quantitative data. These include the widespread segmentation, regional landscape, and recent developments, entailing information on the fluctuation in the demand, sales, revenue, and other parameters experienced and expected in the industry for the forecasting year i.e. 2024-30.

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Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market Opportunity:

Growing Infrastructure & Smart City Construction Provides the Availability for More Ad Locations - Virtually every area of urban life has undergone significant alteration due to the continual investment & technological advancement to construct smart buildings & tourist attraction sites in the MENA region. The construction of these premises offers an opportunity for the expansion of the installation of the DOOH at various locations such as hotels, airports, resorts, religious places, etc. This has led to increased interaction, consumption, connection, and target customers for the brand owners, as these sites are visited by many local citizens & tourists in the country, such as the UAE, Saudi Arabia, Israel, South Africa, and others.

Moreover, the majority of innovations have been made possible by integrating different technologies, artificial intelligence, and analytics. Some OOH companies have already begun to use real-time data on visitors & citizens who visit smart city infrastructure, indicating the growing adoption of DOOH in the Middle East & Africa.

Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market Segmentation Analysis

-By Type

  • Billboards/LED Screens – Market Size & Analysis 2019-2030 (USD Million)
  • Street Furniture – Market Size & Analysis 2019-2030 (USD Million)
  • ATM Kiosks
  • Transit

-By End User

  • Retail – Market Size & Analysis 2019-2030 (USD Million)
  • Real Estate – Market Size & Analysis 2019-2030 (USD Million)
  • Financial Services – Market Size & Analysis 2019-2030 (USD Million)
  • Government – Market Size & Analysis 2019-2030 (USD Million)
  • Automotive – Market Size & Analysis 2019-2030 (USD Million)
  • Others (Education, Healthcare, etc.) – Market Size & Analysis 2019-2030 (USD Million)

-By Location

  • Highways/Bridges – Market Size & Analysis 2019-2030 (USD Million)
  • Roadside Mupis – Market Size & Analysis 2019-2030 (USD Million)
  • Roadside Lamp Posts – Market Size & Analysis 2019-2030 (USD Million)
  • Gas Stations – Market Size & Analysis 2019-2030 (USD Million)
  • Malls – Market Size & Analysis 2019-2030 (USD Million)
  • Stadiums – Market Size & Analysis 2019-2030 (USD Million)
  • Public Transport Stations – Market Size & Analysis 2019-2030 (USD Million)
  • Others

Explore Our Comprehensive Study:  https://www.marknteladvisors.com/research-library/middle-east-and-africa-digital-out-of-home-advertising-market.html

Geographical Analysis:

-By Country

  • The UAE – Market Size & Analysis 2019-2030 (USD Million)
  • Saudi Arabia – Market Size & Analysis 2019-2030 (USD Million)
  • Oman – Market Size & Analysis 2019-2030 (USD Million)
  • Qatar – Market Size & Analysis 2019-2030 (USD Million)
  • Kuwait – Market Size & Analysis 2019-2030 (USD Million)
  • Bahrain– Market Size & Analysis 2019-2030 (USD Million)

Among all the countries, Saudi Arabia held a major share in the Middle East & Africa Digital Out-of-Home Advertising market in historical years. Out-of-home advertising is regarded as one of the most influential forms of brand promotion dedicated to consumers of varied ages & preferences. The market growth imputes to a notable rise in commercial advertising activities across the business to grab individuals' attention & promote brand awareness.

Furthermore, with the introduction of digitalized OOH advertisement services based on Geofencing, the country is expected to witness an increase in the deployment of GPS-based technology on billboards across malls, stations, and other locations to generate more customer leads. This would lead to a considerable increase in the demand for Digital out-of-home advertisement services in Saudi Arabia during 2024-2030.

Key Players and Competitive Strategies in the Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market

The report provides a study that looks at the requirements for manufacturing and processing, project expenses, finance, and economics, as well as projected profit margins and returns on investment. This also helps in identifying the major market players in the market such as:

  • Al Arabia
  • Backlight Media
  • JCDECAUX SA
  • ELAN Media
  • HyperMedia FZ LLC
  • Hills Advertising L.L.C.
  • Elevision
  • Dooha Media
  • Mubashir
  • Lifeonscreen
  • Wave Media
  • Others

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Middle East & Africa Digital Out-of-Home (DOOH) Advertising Industry Recent Developments

  • 2022: ELAN Media signed an agreement with Waterfront Family Destination for developing digital-out-of-home advertising for Place Vendôme Qatar
  • 2021: Hypermedia & DigitAll, developed a fully customizable DOOH media experience for its more than 800 strategic partners & clients.

Key Report Highlights

  • Market Dimensions & Projections
  • Pricing Evaluation,
  • Recent Strategic Moves by Companies,
  • Competitive Landscape Assessment,
  • Emerging Opportunities,
  • Market Trends and Indicators

Key Questions Answered in the Research Report

  1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
  2. What are the trends influencing the current scenario of the market?
  3. What key factors would propel and impede the industry across the globe?
  4. How has the industry been evolving in terms of geography and product adoption?
  5. How has the competition been shaping up across various regions?
  6. How have buying behaviour, customer inclination, and expectations from product manufacturers been evolving during 2024-30?
  7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?

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