Overview of India Away-From-Home Tissue and Hygiene Market Size & Future Outlook
According to the latest report by MarkNtel Advisors, the India Away-From-Home Tissue and Hygiene Market size is estimated to grow at a CAGR of around 6.8% from 2023-2028. This report is designed to enhance user understanding and support informed decision-making by thoroughly analyzing key market shifts, identifying gaps, exploring emerging opportunities, and assessing industry trends and competitive challenges. By combining both qualitative and quantitative data, it offers a comprehensive overview, highlighting growth prospects and providing valuable insights into competitors, helping both established companies and new entrants navigate the current market landscape.
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What are the key drivers influencing the growth of the India Away-From-Home Tissue and Hygiene market?
This section provides a detailed analysis of the market drivers and factors is explored thoroughly below.
Rising Consumer Awareness of Personal Hygiene
The major need for AFH products generally arises in hotels, restaurants, healthcare facilities, etc., owing to the growing awareness among consumers about the importance of personal hygiene. The rising instances of infection have resulted in changing consumer behavior & have necessitated the use of AFH products. The high demand from clinics & other healthcare facilities and nourishment businesses, among others, are benefitting the industry for AFH tissues & cleanliness items.
The most noteworthy demand was recorded in eateries, stores, open toilets, etc., where cleanliness items are provided extensively to customers. In addition, the rapidly rising middle-class population in India & improving disposable incomes are further stimulating market expansion. According to hospitality & travel-tech company OYO, even smaller cities like Hathras, Sasaram, etc., are experiencing a higher influx of visitors. Hence, the demand for tissue papers & hygiene products in hotels, eateries, etc., is continuously increasing, further creating new avenues for the India Away-From-Home Tissue and Hygiene Market to expand notably in the coming years.
How is the India Away-From-Home Tissue and Hygiene market segmented and what are the key factors within each segment?
The India Away-From-Home Tissue and Hygiene market has been further segmented into distinct categories. Analyzing growth within these segments allows you to identify niche opportunities, develop targeted strategies, and understand the variations in your core application areas and target markets.
By Product Type
- AFH Hygiene
- AFH Adult Incontinence
- AFH Tissue
- AFH Boxed Facial Tissues
- AFH Paper Tableware
- Paper Napkins
- Tablecloths
- Paper Towels
- Wipers
- Toilet Papers
- Other Product Types
By End-User
- Business/industry
- Horeca
- Hospitals/Healthcare
- Public
By Region
- North
- East
- West
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Who are the Key Market Players in the India Away-From-Home Tissue and Hygiene industry?
The competitive landscape of the India Away-From-Home Tissue and Hygiene market provides a detailed look at the key players in the industry. This includes an overview of each company, their financial performance, revenue generation, and market potential. It also covers their investments in R&D, new market initiatives, production facilities, and strengths and weaknesses. Additionally, the analysis looks at recent product launches, approvals, the range of products offered, their dominance in different applications, and the product life cycle. All of this information is specifically focused on how each company is positioning itself within the market.
Several key players are actively operating in the market, including
- Kimberly-Clark Corporation
- Procter & Gamble Home Products Ltd
- Unicharm India Pvt Ltd
- Johnson & Johnson India Pvt Ltd
- Ballarpur Industries Ltd
- Nobel Hygiene India Ltd
- Wintex Tissues Ltd
- Wipro Consumer Products Ltd
- Godrej Consumer Products Ltd.
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