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- Market Assessment of Wooden Joinery & Furniture Market in Saudi ArabiaMarket Assessment of Wooden Joinery & Furniture Market in Saudi Arabia Doors among the joinery products had highest growth rate of 15%-20% between 2015 and 2020. Also, it has been projected that the growth rate of doors in the next five years would lie between 10% and 15%, which is majorly due to the requirement of doors in nearly all type of construction projects. Followed by doors,...0 Comments 0 SharesPlease log in to like, share and comment!
- How to Make Best Use of the “Halo Effect” Seen in Market ResearchSometimes we see brands have a low Market Share in Retail Audit, but score significantly higher on Brand Awareness and Equity in Brand Health Trackers. This often leads to confusion, and doubts on the accuracy of the data. Click : https://www.glasgowinsights.com/blog/how-to-make-best-use-of-the-halo-effect-seen-in-market-research/ However, in some cases, this may actually be...0 Comments 0 Shares
- For Grocery Retail, Customer Journeys Start and End with the MindPurchasing groceries, i.e. FMCG is a part of everyone’s lives. Covid-19 bought a (hopefully) once if a lifetime behavior shifts of mass adoption of online shopping. Now most of us have found a balance between online and physical shopping, which proves that BOTH have a part to play in our lives. While online grocery shopping comes with its undeniable advantages (home delivery...0 Comments 0 Shares
- How to Optimize Your Brand Price ArchitectureAn effective brand price architecture is important in the FMCG industry because it can help companies appeal to a wider range of consumers and increase sales. By offering products at different price points, companies can target consumers with different budgets and preferences. It can also help companies to differentiate their products and avoid cannibalizing their own sales by...0 Comments 0 Shares
- How to Think Beyond EDLP, BNPL, BOGOF, etc. for Pricing StrategiesEDLP stands for Every Day Low Pricing and involves offering consistently low prices without the need for promotions. BNPL stands for Buy Now Pay Later and it allows customers to purchase products and pay for them in installations, without interest. BOGOF stands for Buy One, Get One Free, this offers customers a free product with the purchase of another product. While we are aware that one...0 Comments 0 Shares
- Which Is Better to Use for Multi-Year Projection Models — CAGR or AAGR? And How to Build in Scenarios in the Projections?Businesses are often required to build Projection Models basis current / past performances to set expectations for the way forward. For such models, we typically use CAGRs (and not AAGRs). But first — let us define the jargons: CAGR stands for Compounded Annual Growth Rate and is, as the name suggests, the compounded rate of growth. CAGR formula is CAGR = (Ending Value / Beginning...0 Comments 0 Shares
- Passenger Car Vehicles in United Arab Emirates Market to reach 3 million units in 2022The Government of the United Arab Emirates supports the automotive sector as a key revenue generator. As a result, it is one of the fastest-growing automobile markets in the Middle East region. Click Here : https://www.glasgowinsights.com/blog/uae-passenger-car-vehicles-on-road-is-around-3-million-units-in-2022/ After the 2008 financial crisis, the UAE automotive market gradually began to...0 Comments 0 Shares
- What is Conjoint Analysis and Marketing Mix ModelingOne of the off shoots of Game Theory is Choice Based Conjoint Analysis (CBC), which is often used in Market Research to understand how people choose when presented with different product or service options. This in-turn helps businesses identify the more important features that drive consumer preferences and influence decision-making, and thereby impact sales and other key performance...0 Comments 0 Shares
- Third-Party Logistics (3PL) Market Analysis in the Kingdom of Saudi ArabiaThe Kingdom of Saudi Arabia (KSA) is rapidly evolving into a key player in global logistics, thanks to its strategic location, government initiatives, and growing demand for efficient supply chain solutions. The Third-Party Logistics (3PL) market in KSA has witnessed significant growth in recent years as companies increasingly outsource their logistics operations to focus on core business...0 Comments 0 Shares
- Comprehensive LPG Market Assessment in KSA: Trends, Growth, and Future ProspectsLPG Market Assessment in KSA: Trends, Growth, and Future Outlook The Liquefied Petroleum Gas (LPG) market in the Kingdom of Saudi Arabia (KSA) plays a critical role in the country’s energy landscape. As a versatile and cleaner alternative to traditional fuels like coal and diesel, LPG is used across various sectors, including residential, commercial, industrial, and transportation. Saudi...0 Comments 0 Shares
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