How to Think Beyond EDLP, BNPL, BOGOF, etc. for Pricing Strategies
EDLP stands for Every Day Low Pricing and involves offering consistently low prices without the need for promotions. BNPL stands for Buy Now Pay Later and it allows customers to purchase products and pay for them in installations, without interest. BOGOF stands for Buy One, Get One Free, this offers customers a free product with the purchase of another product.
While we are aware that one...
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