For Grocery Retail, Customer Journeys Start and End with the Mind
Purchasing groceries, i.e. FMCG is a part of everyone’s lives. Covid-19 bought a (hopefully) once if a lifetime behavior shifts of mass adoption of online shopping. Now most of us have found a balance between online and physical shopping, which proves that BOTH have a part to play in our lives.
While online grocery shopping comes with its undeniable advantages (home delivery...
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